The Best Toys for Kids

Searching for a toy for a little one? We have a host of different toys to suit a whole range of ages. So what's best for each age and stage? If they're newborn, choose a soft toy, like a snuggly bear or teddy that will be gentle against their skin. If they're slightly older, opt for a more playful design like a fun rocking horse or an ice cream playset that'll stimulate their developing mind.

Tummy time is essential for babies to build strength in their neck, shoulders and core. If you're unsure exactly what it entails, we've got you. Plain and simple: it involves supervising a little one whilst they lie on their stomach and try to lift their head; this can be done straight from birth. But, to make it more interesting for them (and you), explore our toys, including tummy time rolls and animals. Additionally, use a cushioning play mat to keep them comfortable as they play.

When it comes to choosing an interactive toy, why not try something that attaches to your nursery furniture? Mamas & Papas have a host of fun games that are guaranteed to entertain your kids, including this Born to Be Wild mobile that even has a wind-up mechanism to play music. Or, look to their Grateful Garden spiral toy for attaching to the car seat to make journeys more enjoyable.

If you're looking for something that is easily transportable from room to room, we're loving JoJo Maman Bébé's soft ring stacker that features plush farm animals designed to help develop your baby's hand-eye coordination.

Discover more for your little ones at M&S

Explore all our baby and kids toys here, including covetable designs from top brands. And, if you're gifting to a loved one who's expecting, explore our baby gifts for special keepsakes to mark the occasion.