The Best Toys for Kids
Content editor
Else HuttThe best types of toys
Searching for a toy for a little one? We have a host of different toys to suit a whole range of ages. So what's best for each age and stage? If they're newborn, choose a soft toy, like a snuggly bear or teddy that will be gentle against their skin. If they're slightly older, opt for a more playful design like a fun rocking horse or an ice cream playset that'll stimulate their developing mind.
The best soft toys
Irresistibly cute and undeniably plush, soft toys are perfect for gifting a little one. We love Mamas & Papas for their collection of charming animal designs, including this Welcome to The World duckling. It's a great present for friends welcoming a newborn into the world and it can be gifted alongside the matching comforter for a snuggly set that's guaranteed to spark joy.
The best toys for tummy time
Tummy time is essential for babies to build strength in their neck, shoulders and core. If you're unsure exactly what it entails, we've got you. Plain and simple: it involves supervising a little one whilst they lie on their stomach and try to lift their head; this can be done straight from birth. But, to make it more interesting for them (and you), explore our toys, including tummy time rolls and animals. Additionally, use a cushioning play mat to keep them comfortable as they play.
The best toys for babies
Toys for babies don't need to be complicated or over the top, you just need to make sure that you're choosing the right one for their age and developmental stage. Most of the time, experts recommend anything that encourages sensory exploration and grasping, alongside cause-and-effect learning (where the baby connects their actions with outcomes).
We love JoJo Maman Bébé's safari fabric book for a vibrant and engaging option with tactile touches that inspire babies to explore. The best bit? It comes with a ring attachment that clips to a pram. Alternatively, this Born to Be Wild cube from Mamas & Papas folds out to reveal crinkly textures, rattly sounds and removable animal characters – perfect for cultivating a curious mind.
The best interactive toys
When it comes to choosing an interactive toy, why not try something that attaches to your nursery furniture? Mamas & Papas have a host of fun games that are guaranteed to entertain your kids, including this Born to Be Wild mobile that even has a wind-up mechanism to play music. Or, look to their Grateful Garden spiral toy for attaching to the car seat to make journeys more enjoyable.
If you're looking for something that is easily transportable from room to room, we're loving JoJo Maman Bébé's soft ring stacker that features plush farm animals designed to help develop your baby's hand-eye coordination.
Discover more for your little ones at M&S
Explore all our baby and kids toys here, including covetable designs from top brands. And, if you're gifting to a loved one who's expecting, explore our baby gifts for special keepsakes to mark the occasion.
Published 25/06/2026
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